Manchester United have announced a new five year sponsorship deal with Indian telecom giants Bharti Airtel.Starting next season, Airtel will be able to offer their mobile customers video clips of Manchester United’s games.
The value of the deal wasn’t disclosed at an Old Trafford press conference that was attended by manager Sir Alex Ferguson and star players Carlos Tevez and Wayne Rooney.
"This partnership demonstrates the enduring strength of the club internationally," said Manchester United CEO David Gill highlighting the club’s power to find partners during global meltdown.
"Football is definitely seeing a growing interest amongst the young population in India. We are making a pioneering effort to bring them rich football content on their mobiles,” said Sanjay Kapoor, the deputy CEO of Airtel.
Airtel users will get opportunities to participate in training sessions with Manchester United Soccer Schools coaches, to attend matches at Old Trafford and travel into Europe with United to UEFA Champions League games.
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